The campaign is very important to the department or we wouldn’t be doing it. There are a number of strategies and tactics that we have committed to provide. We need to get the information out into the public. Some of it we’ve already started. I certainly can provide a detailed information package to the Member.
We are, as I indicated, providing information to each community in the Northwest Territories. We have a window sticker campaign that is ongoing right now. We have news releases that are being developed on the new distracted driving law when and after the legislation takes effect. We have plans for public service announcements on CBC’s Northbeat. On CKLB we’re taking out ads and in the newspaper, to promote awareness about the new law. We have a social media campaign using Facebook ads. We have a brochure that’s going to be distributed. We’re providing, as I said earlier, money to Students Against Drunk Driving so that they can do public service announcements. We’re also going to involve the Students Against Drunk Driving in most of our public campaigns on distracted driving. We have, and are creating, a public service announcement for CBC TV website and radio. We have the French language version for radio also. We’re providing funding for school media studies and for professional assistance. We’re working with the enforcement people, the municipal people, the RCMP, and we want to start an advertising blitz in advance of back to school. There are a lot of things we’re doing, and certainly we can provide that in further detail to the Member if she’d like that.