One of the primary contributions through the EOS and the recommendation was for a convention bureau. We funded that at $100,000 a year. That’s had a direct impact. We’ve been able to attract conferences, hopefully, bringing well over a million dollars in economic impact here to the Northwest Territories. Looking at the regional marketing dollars, $50,000 goes into each region to allow the regions to market products specifically in their own region. We have resources for product development that have allowed investment in community tourism, leveraging over a million dollars in federal funding from CanNor. EOS funding for community tourism infrastructure was invested in projects and communities across the Northwest Territories including Tsiigehtchic, Inuvik, Jean Marie River, Kakisa, Hay River, Tulita and Yellowknife.
As I mentioned, we don’t have the biggest marketing budget, so wherever possible we need to take those dollars we have and leverage them to try to maximize the exposure that the Northwest Territories gets both on the national and international stage.