Thank you, Mr. Speaker. My question will be to the Minister of Economic Development and Tourism. The Minister is aware of the tremendous effort and the financial resources devoted, so far, to building a viable commercial fishery in Baffin Island. Although some market outlets have been identified in southern Canada, I am sure that the Minister realizes the importance of building an awareness of the product at consumer level. Would the Minister be willing to consider an initiative which uses television and radio advertising to make southern consumers more aware of the Baffin's high quality seafood products, and the environmentally friendly harvesting practices used by the northern fishery?