Madam Speaker, I believe the gentleman that the Power Corporation has hired has been doing a number of public discussions on radio over the year. As well, the latest initiative is in one of the local stores -- I know which one it is, but I don't know whether that would be promoting a particular store -- and there is a display and information available. So this is an ongoing process of trying to deal with the public on how they can be part of the measure of conservation. It is an ongoing program that the Power Corporation has in place. Thank you.