Frankly, Madam Speaker, somebody asked me what the definition of a consultant is, and I think a consultant puts on paper what we already know. What I'm looking for now is to move forward in an implementation plan. I think it's in place. I'm hoping that the industry will support it along with the honourable Members out there. I made it clear in the House a week ago, in my speech, about the direction I want to take with respect to EDA which has a significant impact on marketing dollars. And I would hope that we could just get on with it rather than doing any more studies.

I will say, as I've said in answer to the previous question, that we're going to continue to gather data in an aggressive manner that can accurately reflect the return on investment that's frequently being asked for by the Standing Committee on Finance. I think this study, and I prefer to call it an implementation plan, reflects the needs, in particular, of the area that the honourable Member is talking about. Thank you.