Thank you, Mr. Chairman. This is something that I've driven myself. I think there is a need to evaluate, as Mr. Dent says, where we are spending our money. We've been unable, up until recently, to even determine what the return on investments is and we spend $1 million a year on most of this. We are doing some of this internally. We are also getting some information from Tourism Canada. We alluded to that, I believe, in SCOF hearings where we said we were able to buy a whole bunch of information about where the traffic flows are, what the impact is of advertising, and what the impact is of TV, for a total of about $5,000.

Really, there is no specific consultant hired to do this work. We are trying to do it with a combination of in-house work and externally seeking advice and details from organizations like Tourism Canada and Manitoba and Alberta tourism people. I think this has been badly needed for a long, long time. Hopefully, we'll be able to come forward with a fairly comprehensive position. I will get back to what I said earlier. In my opinion, this is a role for the private sector. This is for those who are most directly affected: the operators. My personal preference would be, before the next election, to see this money and responsibility in the hands of the zone associations.

That's really what I want to see. But, it is incumbent upon us to provide those associations, should it come about, with the best advice possible and that's what we're endeavouring to do at this time. Thank you.