Thank you, Mr. Speaker. I guess why I'm encouraged by what we're doing here, is first of all, it was a partnership arrangement between industry and government. The government's role was to provide some seed funding and to leave the thing alone, in reality to leave industry to develop the market and to renew the marketing of arts across the Northwest Territories.
The gentleman involved who reports directly to the president of the new Northwest Company, Mr. Dennis Hillman, feels confident that he can, with this launch and with some other aggressive marketing, move towards $5 million in additional sales, over and above what we currently have right now, as a start in the next two to three years.
I think the other thing that was important, which we haven't done very successfully over the years, is to market western Dene art. I think it is something that has been a weakness of the department. I was encouraged by the fact that in Santa Fe, the major arts centre for Indian art, particularly for Navaho and Apache people, there was considerable interest in Dene Art. Joanne Barnaby was in attendance with her people. I think the seed money has been well spent. The industry has committed significant dollars to this venture and the Northwest Company has appointed Mr. Hillman, who reports to the president and is making it a priority in terms of their marketing strategy in their network across Canada and North America.
We have put a monetary mechanism in place to determine what our return for investment will be in this important arts and crafts field. I've suggested to Mr. Hillman that we don't make this a one shot deal. We need to come forward with a multi-year approach to this program because it's important, whether you're in Fort Liard -- where we're going this weekend to open a new operation there -- or whether you're in Cape Dorset or Pangnirtung doing prints, that we move to renew the level of sales and revenues we had 10 years ago for northern art. Thank you.