I will certainly bring this point and this discussion to the Premier's attention. I think it's important if we're going to have a corporate message for the Government of the Northwest Territories, that obviously it's his department that needs to take the lead. But as the Territories are concerned, territorial-wide and as it relates to tourism, I think we do need to do and make more of an effort to brand the Northwest Territories around the world. It's a competitive market for tourism expenditures and there are many countries and many jurisdictions in the world for tourists to visit. We'd like to make sure that they come here. I think it does make sense to have a consistent message when the various pieces of this government and other agencies outside the government are out and are speaking about the Northwest Territories. A clear, concise and consistent message coming forward on behalf of the Northwest Territories would certainly be helpful. I'd like to speak to my departmental officials in tourism about that, but, most importantly, the NWT Arctic Tourism folks who I think have done a lot of good work in this regard, and see where we are at this point. Thank you.