Thank you, Mr. Chairman. Very good question. I think this government, a number of years back, made the determination that it was best to work with an industry organization, and that is the NWT Tourism

Association now, in terms of understanding how we best market the Northwest Territories as a destination. We've had a bit of discussion around the budget and I know we'd like to see more investment in tourism, but it has gone from $1.2 million in 2003-04 to $1.8 million this year. So we are making improvements in that area, but these folks who constitute that board are involved in the tourism industry. We believe they are experts in branding, and this is something that in our current system we believe is best handled by this association as opposed to government. Government has a role to play, but we think it's more in terms of working to develop product and working with some of the businesses in the Northwest Territories.

We also invested last year, as the Member will remember, $250,000 in the Aurora Recovery Program, which worked to brand the Northwest Territories as a destination for aurora in Japan. That project was very successful in levering additional industry and federal government money through the CTC, the Canadian Tourism Council. I think that raised almost $1 million to be put towards the aurora tourism industry and creating interest and a presence in Japan.

So I think we've done a number of things, but all of our efforts, which are led by NWT Tourism, do focus on the Northwest Territories specifically and they are working very hard to brand the Northwest Territories as a destination and create that separation from other organizations. I can assure you that they are playing on our strengths and looking to differentiate our offering from that of other competitors. Thank you, Mr. Chairman.