Mr. Chair, I will certainly call Brad this afternoon when I leave here and ask him if he is planning on making a trip. There are a couple of questions there, Mr. Chair. First, on agreements that we have with the mine, socio-economic agreements and the evolution of those agreements. One of the things that we would acknowledge is that, as we move forward with this, we are getting better at it. I think the agreements are getting tighter and more contractual as we continue on. I should clear up some of the confusion. If I have given the impression that there is nothing in writing between the mines and the factories, that is not at all the case. There are agreements between the mines and the factories. We know, generally, that they speak to the kind of assortment or allotment that the factory will receive. There is a sample that is set out that the mine tries to provide as close an allocation to that sample as possible. There is also an agreement on pricing, but those are confidential. We know generally what is in them, but we are not privy to those agreements.
Separate and apart from that, we have the commitments and the agreements, the exchange of letters or MOUs, between the GNWT and the mine. So as I have indicated, as it relates to BHP, we did the socio-economic agreement, and separate and apart from that was this public pronouncement and exchange of letters between the two parties, GNWT and BHP, that speaks to the provision of rough.
We move next to the Diavik agreement. We have something more formal there. We have a memorandum of understanding between the GNWT and Diavik and then we have, as well, an exchange of letters.
Keep going and we are now talking about De Beers and their next two mines. We have done the socio-economic agreement with De Beers as it pertains to Snap Lake and that mine. That agreement and parts of that agreement that speak to commitments that were made by De Beers through the regulatory review process are confidential, but the agreement does enshrine those commitments. I can say that in terms of what they committed to through the regulatory process. We think they are getting better. They are getting more contractual in nature, but that really is a separate issue, separate and apart from the agreements that the factories have with the mines themselves.
The Rare in Nature campaign, and this is really where we are focussing our marketing efforts, and this really is the shift in our approach and focus from trying to do marketing in house, trying to create events and develop promotional materials in house with our own staff, and recognizing that we needed people to do this more professionally for a living throughout a cross-section of industries and have more experience in this area. We decided the better approach would be to contract a public relations firm. It wasn't solely at the choice of this government as to who that firm would be. We invited the factories to sit on a group and make a determination around which public relations firm they wanted to use. The firm that they decided they wanted to use is the firm we are using. This campaign has put together a number of partnerships, sponsored a number of events for us. I think of the Jewellery World Expo in Toronto in October, L'Oreal Fashion Week in Toronto, the Rare in Nature campaign, involved in that, Los Angeles launch with the Canadian Tourism Commission in November. I think members are aware of the Diana Krall Christmas album, Diamond Sweepstake, over the Christmas period, the sponsorship of the free skating rink, Bryant Park in New York City, and then the Golden Globe Awards. So in a short few months, we have had a number of, we think, very high-profile partnerships. We are very hopeful that this will translate into improved sales for our diamonds and help promote the local brands.
As far as how that money gets there and what the budget is, I think Members know that there are certificates that come with these diamonds and the factories pay a certain charge for a certificate. It is $15. Nine dollars goes toward maintaining the database and we have a private outfit doing that for us. The folks who provide the gem print also maintain the database. Six dollars is put back into a special purpose fund for marketing. Our projections this fiscal year are that will be in the neighbourhood of $200,000 available for promotional and marketing activities through this special purpose fund. Thank you.