Mr. Chairman, thank you. We are an integral part of the NWT Arts Strategy and the government has provided a response to that work that was done, both my department and the Department of ECE jointly are moving forward on a number of initiatives. Our focus in our department really is around marketing and promotion of arts and fine crafts, and, really, our focus is on arts and crafts as a business, as compared to ECE, which is more, as we say, art for art's sake. But there are several initiatives that I could highlight that we've been working on.
Mrs. Groenewegen earlier talked about the challenge that we have both at the retail and wholesale level of getting access to arts and crafts in many of our communities. One of the things that we, I should say I've also identified that problem. Late last fall we launched something called our NWT arts and fine crafts database with supporting web pages. It's our hope that this fulfills, first of all, a commitment to develop an e-commerce community that we hope we can get a network database set up with the
purveyors of fine arts and crafts so that people have an idea how to go about finding these folks and procuring crafts, getting them to do work for them. So that was one of the things that came out of the NWT Arts Strategy and one of the ways that we've responded.
We're also developing something called the arts and fine crafts universal merchandising branding tag system, and that will identify authentic made-in-the-NWT arts and crafts. It's what we call a Visual Identity Program. We think that this will be very successful and are moving forward on the development of that.
Members probably have also seen the request for proposals go out to develop a marketing strategy. That closed in January and that meets a commitment that we made to develop a national, international marketing strategy, which would address the needs of NWT cultural industries. That work we think can be completed this summer, but it is well underway.
I would also point out that we talked earlier in the House about SINED and the uses for SINED money. One of the reasons we're so interested in learning more about where SINED, and getting some more access to funding, is that 80 percent of the money that would be used to develop both the marketing strategy and the branding tag that was approved from the federal government SINED program and we think there are a number of other initiatives moving forward that we can use SINED funding for. So that was one of the successful initiatives.
Also, I would point out we were involved in organizing the participation of NWT artists going to the Expo in Aichi, Japan, this year. That was another role that we played in terms of the promotion and marketing of our fine arts and crafts. Thank you, Mr. Chairman.