Well, Mr. Speaker, we're working successfully with our industry partners. Our industry partners said to us, quite clearly, we're not interested in you putting a lot of effort into the National Diamond Strategy. We recognize that and we've moved away from that. They asked us to look for a public relations firm that was professional and capable as compared to trying to do these things in house. That meant spending some money with an outside contractor, but we're doing that. We're working with industry, we're recognizing what they need, we're helping them build brands, we're fully committed to this. I think our success is evident. I think we're getting stronger by the day. Our Rare in Nature Campaign is evidence of that, Mr. Speaker. Thank you.