Mr. Chairman, I think we now have the successful arts and fine crafts database and although the Member makes the point about e-Bay and any of us could go on e-Bay, I think many of these artisans need the help in developing this sort of an online resource which we've provided. I think the other point I would make is that it's not solely targeted at individuals going on who would purchase goods. The idea is to have retailers go and look and see our list of artisans, see the product that they can provide and then provide them the conduit to talk to those people and to talk about the level of supply that they could provide. If you're a retailer, you're going to want to know that there's going to be a consistent supply; you're going to want to know how many jackets or pairs of slippers can be produced in a month. If you're going to make commitments and decide that you're going to sell this in your retail outfit, you're going to need to know that there's a consistent supply. So it will take some time for retailers to get familiar with this and decide that they want to carry more of these arts and crafts in their shops, but we're hopeful that that can continue to build.
As I mentioned, we decided some time ago, as a government, to get out of the business of directly selling and competing with some of the retailers, some of the art galleries, so this is what we are doing to support individually those artisans. We don't think that everybody has the technical capability to set up a similar operation online and/or use e-Bay effectively, so this is something that we think we can do.
In addition to that, I would point out, Mr. Chairman, we're much closer to having this branding and promotional program rolled out which will help brand our goods and help differentiate them from some of the other goods for sale out there. That can be successful in ensuring people
recognize and know that this is genuine NWT handicrafts. Thank you.