Very quickly, if I could. I agree that the concept where it's essentially a factory with retail space has worked successfully in a number of our communities, and the Members have pointed out the Tent and Canvas Shop in McPherson. That's a subsidiary of BDIC. Acho Dene Crafts in Liard, again same idea; goods produced on site, retail in the front. Dene Fur Clouds in Providence, same model, Mr. Chairman. Again the model we're trying to replicate, Ulukhaktok, will have space in the back for the production of goods, retail in the front.
The one other approach that has been successful and we look to the Inuvialuit and their joint venture, their partnership with Jacques Cartier Furs with the qiviuq. That's successful but a different model. There are a number of different ways to handle this I guess. We would accept any proposal coming forward from regions and communities. If they want to sit down and talk about how something like could work, we're willing to listen.
I would say that I think we have to come back to branding here. The Members make the point that to differentiate six hide jackets on a shelf and make sure that the high quality stuff really gets what it's worth and that the artisans are fairly remunerated, we have to do a job in branding and making sure people understand who that artist is, what their history and background is, what they're famous for, talk about the quality of the work they do. If we think about anything; diamonds, for example, you have to move beyond diamonds as a commodity into branding. It's a feeling there's some quality, but it's how you promote and market that. I think we need to do the same with our arts and crafts, and so I think we've lacked, for some time, a real approach to branding that made sense and would add value, and that's what we're trying to do here. Thank you.