Mahsi, Mr. Speaker. The target audience, of course, is the youth. It was the youth that gave us the direction and also the feedback on what should be advertised in the newspaper. A lot of the youth are spending a lot of their quality time, free time, in front of the TV. That’s a clear message that we’re getting from the youth to say do a different advertisement in the newspaper, on TV commercials, so it’s targeting the youth. It may not make much sense for us as adults, but it came from the youth to focus on what their intentions are. This is focused on the youth.