Mr. Speaker, there are a number of challenges with regard to branding. As you know, for example, when marketing at Northern House, it was brought to our attention that a lot of products were being made elsewhere and being marketed either as Aboriginal or northern, so I think a branding would go a long ways to address that. Also, you need to make sure that you have quality control so that you deliver a good product. We would certainly be quite prepared to look further into this. Thank you, Mr. Speaker.