Mr. Speaker, I raised this issue with no intent of taking away from the hard work that has been produced, but any branding expert can tell you that when you expand and harmonize a branding product, you make sure that you overlap and in particular ways. That way your target audience, clients or potential buyers can all recognize the synergy is all enveloped in your messaging. For example, you can say experiencing the NWT without taking away the spectacular

concept provided and promoted by NWT Tourism, or furthermore, as one more example, you can say only in the NWT and that would help, again, for the marketing concept.

Once again, I would like to ask the Minister, would he consider taking a serious look into this particular issue and see if we can develop a synergy or a strategic approach that lends in the NWT as a focal point to build upon our great products here? Thank you.