The Northwest Territories Liquor Commission sales in the Sahtu, in Norman Wells was about $2.3 million, up from last year about $220,000 from the previous year, about 10.5 percent. With this campaign program, when you are asking people to have a healthy and responsible attitude towards alcohol, it just flies right over their head.

How is the Minister measuring the effectiveness of this program? How is he getting people to have a healthy and responsible attitude towards the consumption of alcohol? When you look at the alcohol-related crime stats, it certainly doesn’t indicate the effectiveness of this program.