Thank you, Madam Chair. Historically, the department has worked closely with manufacturers in the Northwest Territories to promote the premiums brand of the cut and polished diamonds mined in the Northwest Territories. That would be the fundamental objective. We have achieved a premium value for the Polar Bear trademark. Part of that would be carried forward. Again, the process, in terms of what we’d do next, we’d be working closely with the manufacturers to determine what is the premium approach to marketing that brand. The Premier and the Minister have participated in efforts in the Asia market to promote our brand. We continue to see the brand taken up in the North American market as well as the European market. We would continue to do that, but with advice from the manufacturers on how to achieve that best possible return. The objective is to put a premium value on the mined, cut and polished diamonds of the Northwest Territories. Thank you, Madam Chair.
Peter Vician on Consideration in Committee of the Whole of Bills and Other Matters
In the Legislative Assembly on February 25th, 2014. See this statement in context.
Consideration in Committee of the Whole of Bills and Other Matters
Consideration in Committee of the Whole of Bills and Other Matters
February 24th, 2014
Peter Vician
See context to find out what was said next.