I think the concept of having a contest to get Southerners up to our regions in the NWT shows that people are interested in coming up to the North. They had over 4,500 entries just from the Facebook site as well as the radio contest. I didn’t get any statistics on how the TV program showed up.

The active group in Inuvik, the Tourism Stakeholder Committee, is also looking at doing something similar for the Aboriginal Day, Summer Solstice, as well as the Great Northern Arts Festival and our annual reindeer crossing. Would the department look at funding or look at supporting contests of a similar nature for other events like that not only in Inuvik but right across the Northwest Territories? All regions are doing really great things. Is this something that he would look at, a contest type of marketing strategy for the Northwest Territories?