Thank you, Mr. Chairman. I would encourage the department to investigate certainly the right approach and certainly I would say contact someone who understands good communication when we consider an updated campaign on distracted driving.

One of the issues I notice with people is that they still tend to hold their phone in their hand, and really what I think is a bit of an issue here is people are misinterpreting, in some cases, probably a very small percentage in all honesty, but misinterpreting what distracted driving really is.

Where people have learnt that using your cell phone is certainly holding it to your ear and talking on it normally while you’re driving and you still see people doing that, but occasionally what you do, if not more often, I see people drive around and they’re holding their cell phone in front of them while they’re talking. I can only assume they have it on speaker phone as they’re driving along and having it in front of them is best to describe it as maybe holding it in front of them in a manner that it’s just above the steering wheel.

I think, really, what my suggestion would be to the department is to take these types of things into consideration and explaining and maybe through some type of advertisement on saying, well, this is what distracting is, the cell phone in your hand, type of thing, and helping folks understand that this doesn’t change the argument that, well, I’m not holding it to your head now, it doesn’t apply. There are a fair bit of things they need to consider that folks need to be updated and I think it could be a case of misinterpretation, the fact that they don’t appreciate the complexity of it, or they don’t appreciate how simple, really, that message is, which is once you have the cell phone in your hand you now fall under the umbrella of distracted driving.

I just wanted to provide some thoughts on that.