Over the years, there have been many different approaches to encourage people not to smoke here in the Northwest Territories.
One of the things that has been done is we've obviously been working with communities. We feel that communities are really one of the appropriate places to be leading some of this work, and many of the communities have included this type of initiative under their community wellness plans, but the Member is right and committee is right. We need to continue push as a department as well. The department, to that end, has recently launched the Let's Clear the Air campaign, which focuses on the importance of lung health. This campaign has launched in January of this year, and promotional materials have been shared across the entire Northwest Territories.
Last May we brought youth from across the Northwest Territories together as part of our commitment to healthy living and wellness. This gathering was a great opportunity to hear from youth and share information about healthy living. Workshops on lung health and smoking cessation were an incredibly important part of this event.
Our Healthy Living fairs, that the Member I'm sure is aware of, that travel around the Northwest Territories also provide an opportunity for residents in our small communities to learn directly about lung health and smoking cessation, through presentation and interactive learning opportunities. So if the Member hasn't has an opportunity, when one of these fairs comes to his community or region, I encourage you to go. I encourage everybody from your region to go and look at some of the interactive displays and other information that is available to show how important it is not to smoke for the residents of the Northwest Territories.