The change was based on updated Sonography Canada Professional Practice Guidelines and feedback from the diagnostic imaging staff. This approach is evolving to become the standard practice in Canada and, at the time it was implemented, it was viewed by the diagnostic imaging department to be an internal procedural change. It is recognized, however, that this was short-sighted and did not necessarily anticipate the viewpoint and concerns of the public. As such, Stanton has committed to properly engage with practitioners, patients, and community stakeholders to discuss the intent of the practice change and impact that it may have.

Ultrasounds are medical exams that require full attention of the sonographers. Additional people in the room can make the exam more challenging. The intention was to allow the sonographer to complete the medical portion of the exam first, before inviting the patient's family into the room to show them and provide them with a photo of the baby.