Thank you, Mr. Speaker. Mr. Speaker, the sales and marketing strategy is expected to be complete, right now the target is March 31st 2022, so a few months -- a few short months away, I would say. And, Mr. Speaker, the point is I think exactly what the Member is getting at, which is namely that we are looking to provide information to the industry here, but what channels, what clients are available to them, that is something more than -- something more that's higher end that's going to really bring the value that we see, that we believe exists for freshwater fish in the Northwest Territories, and to add the higher value products that right now, they're not accessing but relying solely on the FFMC or primarily on FFMC.

So a few months away, Mr. Speaker. I'm sure the Member's written that date down, and I can look forward to discussing it further. Thank you.