Mr. Chairman, in this activity, the marketing section, I cannot recall the number associated with the marketing task in this activity. Could the Minister indicate to the House what the amount is in the area of marketing?
Debates of Feb. 23rd, 1993
Topics
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John Pollard Hay River
Mr. Chairman, it is $1.9 million. That is not one of the areas we are looking at privatizing, the marketing aspect of tourism in the Northwest Territories. The parks and campgrounds are the kinds of places we would be looking at for privatization. Thank you, Mr. Chairman.
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Henry Zoe North Slave
Thank you, Mr. Chairman. Is it the same amount that was budgeted last year, or is there an increase or decrease in the marketing component of this activity?
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John Pollard Hay River
No, Mr. Chairman, it remains the same. Thank you.
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Henry Zoe North Slave
Mr. Chairman, if you recall I think there has been much dissatisfaction about the way in which some of our marketing has been done. I wonder if his marketing people, who are involved in this activity, have any other plans as to marketing or are they going to do the same thing as they were doing last year? Is there any change in the method of their marketing?
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John Pollard Hay River
Mr. Chairman, we have changed a little in the way we are marketing. We are doing more cooperative marketing with people who are in the industry, and initial feedback from the industry is that it is working for them. It seems to be working for us as well. There is more participation by industry, and if they come back to us with some advice on how we can better improve it this year, then we will look at that too. Thank you, Mr. Chairman.
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Henry Zoe North Slave
Thank you, Mr. Chairman. Within this particular activity, if I recall correctly, there is a task called product development. I cannot recall the amount of money that is allotted for that section, but would that area not affect the way the marketing section operates if our product it not developed properly?
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John Pollard Hay River
The Member is correct, one affects the other, Mr. Chairman. They are working closer together than they have before, in fact it may be that those things may merge together, the product development and the marketing section. Thank you, Mr. Chairman.
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Henry Zoe North Slave
Mr. Chairman, another component of this activity in a branch or a task, is research. My understanding is that these people do all types of research in terms of the type of facility, the type of parks we have and I do not know what else, but my understanding is that they pull in all this information so they can provide this information to these people who are doing marketing. I am not too sure how much money is allotted for those people in that particular task, but are the same people still involved in that whole area in terms of PYs? I know these people are the ones who are supposed to be looking at the number of facilities, lodges and all these types of things so the people on the other hand know what to market and how to market them. They do the basic research, if my recollection is right. Is there a path in this activity that does these types of things?
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John Pollard Hay River
Yes, Mr. Chairman, there is a task of such nature and there is one PY in it. Thank you, Mr. Chairman.
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Henry Zoe North Slave
Mr. Chairman, in the area of parks, could the Minister indicate -- there are five or six tourism zones -- could we get a breakdown of how much these individual zones are getting from this activity?
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John Pollard Hay River
I will provide that information to the Member, Mr. Chairman.
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The Chair Tony Whitford
Thank you, Mr. Pollard. Mr. Zoe.
Tourism and parks, total O and M, $7.608 million. Agreed?
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Some Hon. Members
Agreed.
---Agreed
Business Development