Thank you, Mr. Chairman. Another aspect of the emerging industry here -- and I am sure it is fascinating to watch, not only from our point of view as a government who wants to get as much as we can from this resource. What is emerging too, perhaps it is coincidental, but around the world as the giant corporations such as De Beers change their entire profile and strategy in terms of marketing and branding diamonds, we are caught up in that as well. We are not only trying to learn about the industry and how it has operated, but we are also involved in the finance of the changes.
I wanted to ask specifically of the polar bear and its significance to the branding and the marketing of the Canadian Arctic Diamonds. We already have a certification program, which is generally well established and well accepted. It does carry a perception of value, of integrity, that these diamonds are ethically and appropriately produced.
However, there are a lot of different ideas in the diamond industry now about just how good or what kind of value these symbols add. What can the department advise of our stance right now on the significance of branding, specifically to the polar bear? Thank you.