Thank you, Mr. Speaker. Mr. Speaker, the vision of a diversified Northwest Territories economy -- providing all residents with opportunities and choices -- is one most often focussed on tourism.
The tourism industry has potential in the NWT to offer economic diversity and the development of viable and sustainable small business ventures in almost every NWT community.
While various organizations and businesses may have a role in support and developing the tourism industry, the government has a unique role: to take a holistic approach, incorporating the areas of general support, infrastructure development and territory-wide investment.
In its 2004 strategic plan, the 15th Assembly of the Northwest Territories identified the expansion of the NWT tourism sector as one of its key priorities.
Mr. Speaker, Tourism 2010: A Tourism Plan for the Northwest Territories outlines the investment and steps that this government will be undertaking to address this priority.
From 2006-2010, the Government of the Northwest Territories, through its Department of Industry, Tourism and Investment, proposes to invest an additional $1 million annually over and above existing tourism-related spending.
This funding is intended to leverage an additional investment of $2 million per year from private and public sector partners, supporting the overall goal to increase total tourist spending in the NWT tourism sector to $145 million annually by the year 2010.
The Tourism 2010 plan identifies five key investment areas where our government and our partners propose to invest up to $15 million over five years. Investment will focus on: marketing, product development, infrastructure, human resource training, and research and planning.
Our plan includes additional marketing funds for NWT tourism and supports and promotes links between tourism
and sectors; most notably, the additional economy and the arts sectors.
The plan anticipates significant expenditures in regional product development and development of new regional attractions.
It will provide for valuable "tourism lures" in more remote locations targeting at least one new attraction per region.
It will allow for more NWT businesses and residents to benefit from opportunities in the tourism sector.
It will result in increased revenues for tourism and small business operators in communities. It will increase the number of tourism-based businesses in the communities and regions.
The plan, Mr. Speaker, will provide for training for NWT hospitality workers enabling the NWT to more effectively compete in the global tourism marketplace.
It will result in up-to-date information on industry trends and activity levels to guide industry planning and marketing.
Mr. Speaker, Tourism 2010 is a long-term commitment to developing tourism in the Northwest Territories. Investments outlined in this plan will generate returns well beyond the five-year focus of this initiative.
Mr. Speaker, at the appropriate point today, I will table the Tourism 2010 - A Tourism Plan for the Northwest Territories. Thank you, Mr. Speaker.
---Applause