Well, that makes it even more curious, because if it’s youth that are developing this, I’m quite certain they’re probably old enough to go to the fridge and have a breakfast for themselves before they go to school so they don’t have an empty brain. And I don’t even believe that’s... I think that’s an offence to say empty stomachs make empty brains.
Anyhow, my question is this ad campaign, which is being paid for by the Department of Education, Culture and Employment, I’d like to know what the price tag is on it.