However much it is, it’s too much. Because I don’t think you can buy a full-page ad in the News/North for much less than about $2,000 a hit. So I would, if I could suggest, think it would have been better if you were trying to instil in young people the idea of having a healthy breakfast to help them do better in school, maybe a poster contest or something where the kids could get involved in expressing their ideas as opposed to something like this.

Under what initiative does this eating breakfast so that you can think better in school, under what initiative of the GNWT and the Department of Education, Culture and Employment does this program come?