That is a good question. Mr. Speaker, the company that we had a contract with for many, many years out of Edmonton gave us notification several years ago that they would not be producing new plates for us, we would have to find a new company and the equipment they were utilizing was to the point in the lifecycle that it needed to be replaced. At any rate, even if we maintained the old plate, the cost would have been probably either the same as what we’re charging now, $10, or more.
We’ve gone to new material. We are no longer using steel for our plates. We are using aluminum. We’ve moved away from the chemical solution we had to apply to the old plates, which makes these a lot more environmentally friendly. We’ve consulted with the RCMP and municipal officers to ensure that the plate will help us in terms of where we need the plate to reflect better, so the RCMP can see it in low light situations and you can also see the plate if the car was parked on the side of the road. So it would help us on that front.
We also worked with the NWT Tourism Association to see how we can use some of the branding we can use for tourism promotion with ITI and right across the government and see if we could make this apply to our licence plate. That’s how we came up with the word “spectacular.” From all our discussions, from most of our discussions anyway, the travelling public has appreciated it and most of the agencies are saying it’s a good move. Thank you.