With a marketing initiative like that you don’t see the results until sometimes two and three years down the road. Certainly one of the evaluation criteria is the number of visitors that end up coming to visit the Northwest Territories and those numbers are easily tracked.
David Ramsay on Question 61-17(2): Spectacular NWT Promotional Campaign
In the Legislative Assembly on February 13th, 2012. See this statement in context.
Question 61-17(2): Spectacular NWT Promotional Campaign
Oral Questions
February 12th, 2012
See context to find out what was said next.