By way of example, if a school uses more than – I know they use more than 1,000 kilowatts, by the way, if a school used 1,000 kilowatts a month and all of a sudden they’re using 1,200 kilowatts a month, and we all know this is a ridiculous example in the sense of scale, but the point is, what is considered the stewardship and relationship built on consumption? If I said their power bill went up to $1,000 and it’s now $1,200, well, that could be because the power rate has changed, but the consumption may have stayed the same. It’s not fair to tackle the dollar amount but it’s consistent to challenge the consumption rate.
Back to the consumption, if they use 1,000 kilowatts a month typically on average and all of a sudden they’re starting to use 1,200 kilowatts, what type of link is built in their communication strategy and what type of tools do we have to get the school to say wait a minute, we have to figure out how we’re using power and why we’re using power? There may be a perfectly valid reason, but at the same time, someone has to be responsible for usage. It’s bread and butter economics or, I often say, kitchen table economics.