We have promotional videos, we showcase some of the spectacular scenery of the Northwest Territories, the wild spaces, the clean air, and certainly when we’re promoting the Northwest Territories it isn’t just one segment of the tourism industry, it’s everything we have to offer.
It’s important to note that in Asia, specifically China, tourists from China really do like clean air, open space and the scenery. I think we’ve only scratched the surface of the potential in the Chinese market to get many more Chinese visitors here to the Northwest Territories and they won’t, hopefully, just be coming to Yellowknife. We’ll get them outside of Yellowknife into the regions as well.
That’s why it’s so important that we continue to invest in our communities and we give them the capacity building effort that they can take part in, in our tourism sector. We really do believe that tourism has the potential to really have a strong economic benefit for all 33 communities across the NWT.