Contests are a good way for us to promote what we have here in the Northwest Territories in terms of tourism product. I know when we launched the Aurora Capital of the World in Vancouver there was a trip giveaway. Just recently at NWT Days in Ottawa we had a grand prize for a trip for two to the Northwest Territories. People like to enter contests. They like to have a chance to come to a place they normally wouldn’t get a chance to come to, and certainly the Northwest Territories is a place people want to try to get to.
Incorporating contests is important and we are continuing to work with Inuvik, with the Town of Inuvik, through Destination Inuvik, new promotional materials to better target potential visitors to the Beaufort-Delta, and we will continue to do that, because really, and the Member mentioned, this is a good opportunity for the Town of Inuvik, for the region, and with the highway going to be completing construction here in two years, there is tremendous opportunity in the Beaufort-Delta to get more tourists in there, not only in the winter but in the summer, and we could be looking at campgrounds, service stations and maybe even more restaurants in the region as well.