The numbers I spoke of earlier, I think a direct correlation can be drawn with the fact that this government, and with the support of that side of the House, supported the increased efforts in marketing our tourism industry here in the Northwest Territories, promoting the products that we have here, and I think the numbers we’re starting to see now are paying off. That investment is certainly paying off.
We shouldn’t kid ourselves, though. Out of the 13 jurisdictions in this country, the Northwest Territories ranks 12th in terms of what we put into marketing the tourism industry. We have seen some substantial growth. But if we look across to our west and into the Yukon, they spend $7 million on marketing their tourism industry on an annual basis and we’re at about $2 million. Really, we have to find a way and a means to continue to support the marketing efforts and promoting the products and services in the tourism industry here in the Northwest Territories, not just domestically here in Canada or in North America and the United States but also internationally. We have made some big strides over the last four years, and as I had mentioned earlier, the potential is immense when it comes to the Asian market.