Yes, the board was engaged throughout the process. With the board of eight members at the time, they initiated the process through the strategic planning process to look into improving the image of the BDIC and to look into branding as a part of the mandate under my tenure. They also engaged in the conversations with the 11 engagement sessions that were held with the stakeholders. And during that time, it was continually expressed that there was a ton of confusion, especially with BDIC, and BDC, as well as at least ten other organizations. And there was continual concern that there was bad goodwill coming from other organizations. And that was also exemplified today in the newspaper for the Yellowknifer.
The media confused the BDIC with the BDC. There was allegations of fraud in the newspaper where the tag line referred to BDIC when, in fact, the loan was from the BDC. We had nothing to do with that lending and that media and confusion continues. So the board throughout the process looked at and discussed the name and they looked at what the professionals had stated should be done. They deferred it to the marketing and communications specialist that indicated that there was a problem with our branding. There was extensive confusion with the BDIC and the BDC and to create a simple ownable name that was easy in English, easy in French, and could be also identified easily in the communities as well. Thank you, Madam Chair.