This is page numbers 297 - 329 of the Hansard for the 13th Assembly, 3rd Session. The original version can be accessed on the Legislative Assembly's website or by contacting the Legislative Assembly Library. The word of the day was development.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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Doan

Yes, a copy can be made available.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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The Chair

The Chair Vince Steen

Thank you, Mr. Doan. Mr. Henry.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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Seamus Henry Yellowknife South

Thank you, Mr. Chairman. Could the Minister or his officials give us a ball park figure on how much in the last five years this department spent, whether it's to third parties or whatever, in promoting the Northwest Territories in the rest of Canada and the US?

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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The Chair

The Chair Vince Steen

Thank you, Mr. Henry. Mr. Doan or Mr. Kakfwi.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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Stephen Kakfwi

Stephen Kakfwi Sahtu

Mr. Chairman, we don't have the budget figures for the previous years, but we can provide that to the Member so he can get a fairly accurate idea of how much money was spent in promoting the Northwest Territories to tourists throughout the world.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

Page 326

The Chair

The Chair Vince Steen

Thank you, Mr. Kakfwi. Mr. Henry.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

Page 326

Seamus Henry Yellowknife South

Thank you, Mr. Chairman. I was listening to the comments made by the Minister earlier on that survey, and I am not quite sure; would he attribute to less than one per cent of the population know where the Northwest Territories is? Is that accurate, or what was the one per cent relating to?

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

Page 326

The Chair

The Chair Vince Steen

Thank you, Mr. Henry. Mr. Kakfwi.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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Stephen Kakfwi

Stephen Kakfwi Sahtu

Mr. Chairman, I understood that it was less than one per cent of those surveyed.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

Page 326

The Chair

The Chair Vince Steen

Thank you, Mr. Kakfwi. Mr. Henry.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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Seamus Henry Yellowknife South

Thank you, Mr. Chairman. Okay, let's assume that there's been on-going funds -- the Minister will apprise me of later as to the amounts -- over the past number of years attributed to promoting the Northwest Territories, and I have found a comment from the Angus Reid survey that states that it found very low awareness of the NWT as a destination; less than one per cent. I would suggest one of two things; that promotion money is potentially not being spent too well; and, secondly, if it's one per cent, there is probably as good an argument as anything that could be made to keeping NWT as the name for the new Western Territory. If we've been spending all this money and only this number of people know about it, I don't think we can afford to change and start all over again with all this money and only finish up 10 years from now with less than one per cent knowing about us. Thank you.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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The Chair

The Chair Vince Steen

I will take that as a comment rather than a question. Mr. Krutko.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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David Krutko

David Krutko Mackenzie Delta

Thank you, Mr. Chairman. My question is with regard to marketing. There was a question about the Explorers' Guide and other materials published by this department. I would also like to see the department consider marketing products that are produced by this department, especially with regard to canvas products, fur products and seal products. They can mix it in with their tourism marketing, but also market products that we produce here in the North without having that left to an independent body Which doesn't seem to be doing a great job to date.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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The Chair

The Chair Vince Steen

Thank you, Mr. Krutko. Mr. Kakfwi, would you like to respond to that?

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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Stephen Kakfwi

Stephen Kakfwi Sahtu

Yes, Mr. Chairman. The NWT Development Corporation is a corporation that's set up to try to create jobs and generate business initiatives in those sectors of our economy and our communities where there is little economic and business activity. The government, through the Development Corporation, owns some 22 businesses that have been started in a number of different areas. The Fort McPherson canvas shop is one of them. I think Northern Lumber Products, or whatever it is, is another one. What is clear to myself and the new president of the NWT Development Corporation is that marketing is the single most pressing issue that needs to be addressed by the Development Corporation on behalf of the 22 businesses that it is responsible for and owns, and it is the single most pressing issue that has to be worked on by the Department of Economic Development and Tourism with the NWT Development Corporation. So we understand the problem.

Very simply, we have generated jobs. The jobs are creating products, but the products have no marketing strategy. There is no marketing component to the strategy we have initiated, so that is the priority right now, and we will look to the department and the NWT Development Corporation to come up with some options for the board of the NWT Development Corporation and myself, as Minister, in the next month or so. Thank you.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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The Chair

The Chair Vince Steen

Thank you, Mr. Kakfwi. Mr. Krutko.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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David Krutko

David Krutko Mackenzie Delta

Thank you, Mr. Chairman. My point is we have a real commodity to market up here, especially when it comes to tourism with regard to arts and crafts and aboriginal cultures which associate a lot to their art and what not. I think that this department can possibly get a lot of mileage out of marketing that in this sector, because that's a sector that is basically attracted to crafts and things like that when they travel to any particular area. So if they go to a marketing tourism show, go into the States or overseas to Germany or wherever, you should also take along with you products that are developed in the North to market them along with the tourism package. I'm not trying to say that the Business Development Corporation is going to take care of this, but I think you also have to market a product; not just put a map on the wall and say come on over. You have to be able to go there and show them the lifestyle of the people, the different cultures, the different types of materials that people use for traditional clothes or whatever. But that should be associated in the strategy of ... You have a sector of almost $2 million and something has to be tied into getting a return on that $3 million that you have within that. That's what I was trying to get at: We should start marketing those types of products.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

Page 327

The Chair

The Chair Vince Steen

Thank you, Mr. Krutko. I believe that's a comment. Mr. Kakfwi, would you like to respond?

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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Stephen Kakfwi

Stephen Kakfwi Sahtu

Yes. Mr. Chairman, we agree and I think that was the reason we organized the tourism groups into two primary zones, so there is more efficiency and focus on promoting Nunavut as a single unit and the same for the still-called western part of the Northwest Territories. Thank you.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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The Chair

The Chair Vince Steen

Thank you, Mr. Kakfwi. I would call again, operations and maintenance, total operations and maintenance, $2.907 million. Agreed?

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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Some Hon. Members

Agreed.

--- Agreed

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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The Chair

The Chair Vince Steen

Details of grants and contributions, grants, $719,000.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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Some Hon. Members

Agreed.

--- Agreed

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

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The Chair

The Chair Vince Steen

Contributions, $12.314 million.

Bill 11: Appropriation Act, 1996-97
Item 20: Consideration In Committee Of The Whole Of Bills And Other Matters

Page 327

Some Hon. Members

Agreed.

--- Agreed